N
A unifying brand idea for…
47
Product First
Reimagining N47 (known as Next47 prior to this project) was an exercise in uncovering and articulating the true heart of the venture capital firm’s philosophy. In the VC category, where the central function and services of nearly all firms are the same, N47’s product-centricity became the differentiating touchstone the brand needed.
Although details about the development, implications, and execution of this strategy are intentionally excluded from this page to protect confidentiality, publicly-available content developed by others as a result of the strategy are shared below to illustrate some of the ways the strategy has been brought to life.
The strategy in action…
Note: The images & videos above are campaigns, communications, or other collateral showcasing the strategy in action; however, I do not claim credit for these assets’ production.