Netflix
A new brand platform for
The Thrill of What’s Next
This new platform—“The Thrill of What’s Next”—has become a core element of Netflix’s brand strategy, uniting the company’s ever-expanding universe of streaming, gaming, and sports offerings.
“The Thrill of What’s Next” has proven to be both powerful and flexible, finding its voice not only in brand marketing, but also in the latest iteration of the famous Netflix Culture Memo.
Although details about the development, implications, and execution of this strategy are intentionally excluded from this page to protect confidentiality, publicly-available content developed as a result of the strategy are shared below to illustrate some of the ways the strategy has been brought to life.
The strategy in action…
Note: The images & videos above are campaigns, communications, and other collateral showcasing the strategy in action; however, I do not claim credit for these assets’ production.